Audience profile

Billy is 19 and lives in London. He has taken a gap year after his A-Levels and is working at a HMV music shop in the centre of the town. The shop stocks a whole range of music CD's. He had been going to the shop as a customer for several years before applying for a job there during his A-Levels. He has a particular interest in hip hop, including modern hip hop artists such as Kanye West. He also likes some dubstep artists like Skrillex and flux pavilion. Working in a music shop he sponged music knowledge in all genres, whether that be up and coming music or new album releases. He regularly goes to see his favourite artists when he can and takes inspiration from there styles. He likes meeting up with friends, and travels to see his old friends as much as possible. He is always on facebook and twitter, where he also follows his favourite artists, He is able to keep up to date with the latest news and gigs. He attended V festival two years ago and is planning to go again with all of his college friends next year. His fashion reflects his style of music taste so he buys his clothes from shops such as Billionaire Boys Club and Stussy, however when working he wears a uniform given to him buy the shop manager which he customises to fit his style. He collects shoes such as Nike air Jordan's which he wears most days. He tends to buy a lot of music magazines such as complex and vibe wear he can also keep up to date with the music artists he likes. He usually pays around £3 for his magazines which he buy weekly and he think this is an acceptable price he is more than willing to pay for the content he revives, but he doesn't think he should pay any more than this for a weekly addition as the magazine contains around 60 pages per issue. However he would be prepared to pay more for a monthly magazine that contain more content being around 100 - 150 pages. He plans to go to university in London and to hopefully develop his interest in music studying media. He is also good friends with an up and coming artist in London and often goes to his concerts.