Evaluation draft question 3

What kind of media institution might distribute your media product and why?

I think the media institution that would be best suited to distibute my magazine would be Inter Media, a private equity investment fund focusing on the media industry across all platforms - television, radio, publishing, internet and marketing. The company also owns Vibe magazine. I think this because I feel Vibe is targeting the same social group to my magazine. They distribute their magazines through their on-line website which provides some articles from the magazine so the customer can get a feel for the content. The magazine also get distributed to thousands of shops ranging from corner shops to hyper markets. They influence their customers to buy through catchy deals. The company has large portfolio and their aim is to improve their assets and grow the business, so I feel this would be beneficial for my magazine. The company doe not currently have another music magazine to go along side their other extremely popular vibe magazine, meaning there is a lot of opportunity for my magazine to thrive along side vibe. Also because they are a company focused on growing they would be inclined to publish my magazine. Also they will already have the knowledge and experience from the success of vibe magazine, therefore they will be able to push my magazine to be just as bigger success.  

I could distribute the magazine in may different  ways such as posting the magazine for subscribers through and on-line buyers, on magazine stands in shops and also through apps and purchasing of hand held devices which are becoming more popular. All these way will make it more accessible, particularly as my target audience is an age group familiar with the technology. 


I would definitely have to  make the publication of the magazine weekly and with a fixed price, that could be reduced if the reader was to sign up to a subscription over a certain time period, probably being over 2 months. Also the price reduction would vary depending on the length of the subscription.