Evaluation question 5

How did you attract/address your audience?

My audience ranges from older teenagers, 18, to young adults around 25 so I have design my magazine in a way that will attract this age range to want to buy it. Also I am aiming my magazine at a predominately male audience and therefore looking to attract this gender to my more so than a female audience. I did this by featuring a male of a similar age to my audience on my cover, also using clothing, his pose and facial expression to appeal further. I chose to keep my colour scheme only 'male' which would be aesthetically pleasing for my audience. My magazine features mainly American artists which I think would appeal to my target audience as these are the top artist in the hip hop genre. Also having my own artist being British I think will appeal to my audience do to the fact I am aiming my magazine at a British market and therefore they will want to see and artist from their own country head lining a magazine over all the other artists. Another reason this would appeal to my audience is because they are more likely to see K.I.D live at a concert, compared to the chance of they seeing an American artists. 

The contents is designed with my audience in mind because they would understand the informal text used and also some of the short brief description related to the artists. I used this type of text to make my contents page as straight forward as possible and tried to keep the text for each section minimal and to the point. However I had to make sure that each section made the page sound interesting making my audience want to read it. I feel the picture would be attractive to them as is shows my artist but you cannot see his face and he is almost looking down at the text which creates a link between them. This makes focus on the text so they realise the interview and page number. Also it makes the main part of the magazine stand out which makes it important that the reader finds it. This includes a small insight into further detail about the interview interesting the reader further. Also I think the page number being placed behind the text makes the link stronger and look better. I made a clear divide between the features and fashion to make the contents easier to use. This would help my audience as they will be able to find what they are looking for.

The language I have used in my artist would appeal to my audience because of the interview style; the way my artist speak matches that of other hip hop artist and is what my audience would expect. Also they can relate to my artist through my interview as they are of a similar age. I also think the photograph on the double page spread would appeal to my audience due to the styling and pose of my artist. The cover line that reads 'nothing is ever what is seems, read between the lines' would appeal to my audience as I feel it is something they will have to think about even before they read the article and find out what it means. They will have to think about the text as in order it reads 'nothing read is ever between what it the lines seems' which will not make sense to them at first. I think this almost interactive part of my double page spread will interest the reader. The interview I think the fact that my interview focuses on music aside to other features such as fashion would attract my audience as they would be more interested to know the story behind the artist’s music up bringing which they would be able to relate to.

Overall, I think I have done a lot of things to attract my audience and interest them into buying my magazine. I believe I achieved this by focusing purely on my artist and how he has become the artist he has which I think will appeal to my audience when looking at my audience profile because they will be interested in getting to know my artist in more detail and feel they are getting an 'exclusive' insight into his life. My contents is focused on the artist they are popular and I know my audience would like and be interested in, therefore attracting them to buy the magazine.